Hello, I'm Linda.
Nice to meet you.
As a senior UI/UX Designer, I specialize in building user-centric digital products through data-driven strategies.
My expertise spans global-scale websites, e-commerce and mobile apps, where I optimize user journeys and improve conversion rates.
Passionate about innovation, I thrive in Agile teams and cross-functional collaborations to drive impactful designs.
Looking forward to contributing my skills to a forward-thinking company.
Soft Skills
Logical Analytical Thinking
I excel at breaking down complex problems into structured, logical steps to identify the best solutions.
By combining data-driven insights, user research, and UX principles, I ensure that my design decisions are both strategic and user-centric.
Team Player
I thrive in a team-oriented environment, valuing open communication and diverse perspectives.
I believe that great design is the result of collective effort, and I actively contribute to discussions, support my teammates, and adapt to different working styles to achieve the best outcomes.
Continuous Learning & Growth
I am committed to lifelong learning, constantly refining my skills to stay ahead in the evolving UX field.
Whether through industry research, workshops, or hands-on experience, I embrace challenges as opportunities to grow and enhance my expertise.
Professional
Figma
Sketch
UI/UX
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Information Architecture
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Wireframe
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UX Flow
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Mockup
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Design System
Adobe XD
Research
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Persona
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Competitive analysis
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Google Analytics
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A/B Testing
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Strategy Proposing
Photoshop
Illustrator
Graphics
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Marketing Materials
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Print Production
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Publication Design
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Banner Ads
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EDMs
Experiences
HTC Corporation
UX Strategist Ｉ2022-2024
VIVE.com Revamp
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Conducted A/B Testing, Google Analytics and SEO suggestion to discover insights and refine website UX strategies.
New Product Webpage
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Planned information structure and wireframes, leveraging storytelling techniques to create a new global product webpage.
E-commerce Platform
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Redesigned VIVE E-commerce UX, leading to an approximate 29.33% reduction in weekly customer complaints.
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Gained project management experience through E-commerce projects involving iterative feature optimization.
TVBS Media Inc.
Senior UI/UX DesignerＩ2020-2022
E-commerce Platform
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Created a brand-new e-commerce platform in collaboration with cross-functional team members.
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Mapped out forward and reverse logistics mechanisms using UX flows and comprehensive documentation.
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Proposed optimized solutions based on insights from shopping behavior data.
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Developed a design system for the e-commerce platform.
TVBS News Website
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Revamped the TVBS News website by restructuring information architecture, redesigning UI layout, and enhancing visual design.
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Leveraged growth hacking techniques to improve the website’s conversion rate.
Event Page
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Planning and designing various large-scale event webpages.
Gamania Digital Entertainment
UI/UX DesignerＩ2014-2018
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Developed a B2C mobile app from scratch (0 to 1) in collaboration with an Agile development team.
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Conducted in-depth competitive analysis to propose adaptable and effective solutions.
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Applied design thinking methods to ideate and develop new features.
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Quickly created UX flows to effectively communicate with cross-functional team members.
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Designed UI components and established a cohesive design system to maintain visual consistency.
Foxconn Technology Group
UX DesignerＩ2013-2014
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Outlined the information architecture based on various user scenarios.
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Created task flows and screen flows tailored to different user journeys.
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Planned wireframes and user flows for mobile app projects.
